Brand + Design | Hannah Ter Vree

STRATEGY
DESIGN
EXECUTION

Brand Identity Systems
Logos
Web Design
Copy + Taglines
Style Guides
Decks + Presentation

Counselor
Brand Identity

Develop a cohesive brand identity for a counselor specializing in pre-surgical support, balancing clinical credibility with a sense of emotional safety. The brand needed to reflect a unique blend of psychology, mindfulness, and psychodynamic insight, while resonating with clients navigating a vulnerable and highly personal experience.

I developed a thoughtful, end-to-end brand system spanning logo, color palette, print materials, and web design. The visual language bridges clinical expertise with emotional grounding—using restrained typography, a calming palette, and a lotus-inspired mark to signal healing, trust, and transformation.

Across all touchpoints, the design prioritizes clarity, warmth, and ease—creating a cohesive experience that feels both professional and deeply human.

Book Cover
+ Web Design

Develop distinct yet cohesive cover designs for a two-part true crime book, along with a companion website to support launch and promotion. The work needed to capture the human weight of a deeply tragic story while reflecting the complexity and divisiveness of the case—without feeling exploitative or overly sensational.

I concepted and designed both covers as a unified system—using a consistent color palette, typography, and tone, while incorporating part-specific visual elements to differentiate each book.

The visual approach leaned into the rawness of the subject matter, using a deep red palette to directly reflect the violence at the center of the story. Imagery of key evidence was abstracted and layered into the compositions, creating a textured, bespoke visual language that felt gritty, immediate, and emotionally charged.

Bridal Shower
Print Assets

Design a bespoke set of bridal shower print assets that balanced sophistication with a playful, celebratory tone—creating something visually elevated without feeling overly formal or generic.

I developed a cohesive visual system anchored in a soft, neutral palette and clean secondary typography to provide structure and readability. This was paired with a more expressive script typeface and bespoke graphic elements—most notably a wine-pour motif that flows into a glass—adding a sense of movement, personality, and playfulness.

The system was applied consistently across invitations, custom address tags, game cards, and event signage, ensuring a unified look and feel.

Film Graphics

Develop a cohesive visual language across in-film graphics and marketing assets for an independent film centered on social media culture. The design needed to translate social media themes into a unified identity, while elevating lower-resolution photography and production elements.

I created a bold, concept-driven visual system that fully embraces the social media motif

The design approach was intentionally graphic and direct, using strong composition, simplified forms, and high-contrast elements to create a striking identity while minimizing reliance on lower-quality imagery. This system carried consistently across the film itself—main titles, end credits, and on-screen UI elements—as well as external marketing assets, including the poster/key art.