Design & Branding | Hannah Ter Vree

Design + Branding

Logo & Brand Identity design and execution, tagline exploration,
web design, and more

Book Cover
+ Web Design

Opportunity: Distinct yet cohesive cover designs for a two-part true crime book and its accompanying website.

Approach: Concepted and designed both covers using part-specific visual elements while maintaining a consistent color palette, typography, and overall tone across the project.

Mediums: Print, Web Design, Digital

AWT
Brand Identity

Opportunity: Develop a cohesive brand identity for a counselor specializing in pre-surgical support, blending clinical psychology with mindfulness and psychodynamic insight.

Approach: Built a thoughtful brand system that bridges clinical expertise and emotional grounding, using restrained typography, a calming palette, and a lotus-based visual language to create trust and approachability across all touchpoints.

Mediums: Brand Identity, Print, Digital, Web Design Direction

Film Graphics

Opportunity: Develop a cohesive visual language across key art, digital assets, and end credits for an independent film, translating its social media themes into a unified campaign.

Approach: Designed a bold, concept-driven system that fully embraces the social media motif, integrating the title within a phone interface and incorporating platform iconography throughout the artwork. The approach was intentionally direct, creating a visually striking identity that reinforced the film’s themes across all touchpoints.

Mediums: Key Art, Title Treatment, Digital, End Credits

Event
Branding

Opportunity: Create bridal shower print assets that balance sophistication with a playful, celebratory tone.

Approach: Established a soft color palette and clean secondary font to ground the design, paired with a more playful primary font and subtle graphic elements in the title. This visual system was extended across all supporting assets.

Mediums: Print